• Lead scoring filters prospects by assigning numerical values to identify the most qualified leads
• This ensures sales only receives prospects with genuine conversion interest
• Marketing and sales must align on criteria that matches your ideal customer profile and buyer journey stages

What if there were a way for your marketing team to identify its most qualified prospects, understand their engagement journey, nurture them with tailored information, and present the sales team with the accounts most likely to convert?

There is! Lead scoring is the process of assigning numerical values (scores) to potential customers (leads). Leads earn points based on their behavior related to your brand, product, or service.