Toolkit
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Is Your Tech Stack Working for You?
Far too often, I’ve seen small and medium businesses tape together a chaotic mix of overlapping tech tools. Find out what you really need.
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Case Study: MicroEssentials by Mosaic
With a bold marketing campaign, MicroEssentials premium fertilizer challenged the status quo in a niche market. See the outcomes.
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Buyer Persona: Importance and Types
A buyer persona is a general representation of different customer types, focusing on the purchase decision maker. Learn how to create buyer personas.
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Case Study: Rosecrance Behavioral Health
Rosecrance Behavioral Health wanted to reimagine how they connect with those seeking care. See the results.
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How to Increase Client Referrals
Make it easy for fans to advocate for you. Start by creating a memorable experience, capturing client kudos, and providing supporters tools to talk about you.
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Future-Ready AI Group – Leader Spotlight
Valerie was featured in the Future-Ready AI Group as a leader using AI. See her thoughts on how it can support stronger storytelling.
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Digital Strategies for Successful News Stories
B2B firms are challenged with creating news content that actually gets read and drives engagement. Learn how to create content that engages and drives action.
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AI in Action for Marketing and Creative Leaders
Looking to embrace AI in your marketing plan? Follow this 3-step framework: strategize, get creative, and grow.
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What is Lead Scoring?
Lead scoring is the process of assigning numerical values (scores) to potential customers (leads). Learn how to set up a lead scoring program.
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Case Study: North Greenville University
North Greenville University looked to build brand recognition and drive awareness and enrollment. See the results.
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Embracing Generative AI: Boost Marketing Impact
Recent versions of generative AI are now pushing into areas once reserved only for human brains: Creativity. Learn how to take a client-first approach.
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Brand Safety: What It Is, How It Affects Performance
Brand safety is important for marketers to ensure their ad isn’t placed somewhere that goes against its reputation. Learn how to avoid a bad placement.
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How Companies Can Make Space for Training
Training takes away time that could be used to bring in or complete work. So, when it comes to upskilling your team, how do you provide and receive the greatest value?
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How Architects and Designers Can Connect Data with the Human Element
Finding and using data in architecture and design projects is challenging. Linear A co-founder Joel Yow offers tips.
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UTM Codes: Urchin Tracking Modules Explained
Have you seen the very long URL with indecipherable letters, numbers and symbols, and thought ‘what in the world?!?!’? Learn how to use UTM codes.