Toolkit
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Is Your Tech Stack Working for You?
Far too often, I’ve seen small and medium businesses tape together a chaotic mix of overlapping tech tools. Find out what you really need.
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Boost Your Brand Identity
Your brand identity — how you show up across all digital and physical spaces — influences how potential customers feel about working with you: Brand consistency alone can boost revenue nearly 25 percent. Inconsistent branding can leave customers feeling disconnected from the experience, or even confused. Stellar design outcomes alone aren’t enough; provide customers with
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Search Strategy: Can Brands Survive in AI Search?
The rise of generative AI in search engines is changing what it means for brands to show up in search, where online these results are happening, and how users are interacting digitally. Learn what that means for brands.
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B2B Website Content Strategy Tactics for 2026
The current marketing landscape can feel like standing on shifting ground. AI is answering questions before anyone clicks through to your site. Your LinkedIn posts get more engagement than your blog. People are fleeing for Reddit and Substack. SEO is gone, replaced with acronyms like GEO, AIO and AEO. It’s time to revisit your B2B
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Optimize Your LinkedIn Profile in 45 Minutes
An updated, well-optimized LinkedIn profile can start grabbing attention quickly for the keywords you want to be found for. Set aside 45 minutes to improve your presence.
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Are You Due for a Marketing Competitor Audit?
A necessary step in your marketing plan is the competitor audit. Organizations who stay proactive will be prepared. Find out how.
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How to Pitch to the Media and Get Noticed
When pitching to the media, learn tips to get noticed from a former editor.
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Featured In: Too Many Tabs
Valerie was featured in Too Many Tabs, Cath Millman’s newsletter lifting up content marketers to know their worth.
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Featured In: Freelance Five
Valerie was featured in Freelance Five, Chris Bibey’s newsletter featuring 5 resources in 5 minutes.
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Case Study: MicroEssentials by Mosaic
With a bold marketing campaign, MicroEssentials premium fertilizer challenged the status quo in a niche market. See the outcomes.
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Buyer Persona: Importance and Types
A buyer persona is a general representation of different customer types, focusing on the purchase decision maker. Learn how to create buyer personas.
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Case Study: Rosecrance Behavioral Health
Rosecrance Behavioral Health wanted to reimagine how they connect with those seeking care. See the results.
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How to Increase Client Referrals
Make it easy for fans to advocate for you. Start by creating a memorable experience, capturing client kudos, and providing supporters tools to talk about you.
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Featured In: Future-Ready AI Group
Valerie was featured in the Future-Ready AI Group as a leader using AI. See her thoughts on how it can support stronger storytelling.
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Digital Strategies for Successful News Stories
B2B firms are challenged with creating news content that actually gets read and drives engagement. Learn how to create content that engages and drives action.
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AI in Action for Marketing and Creative Leaders
Looking to embrace AI in your marketing plan? Follow this 3-step framework: strategize, get creative, and grow.
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What is Lead Scoring?
Lead scoring is the process of assigning numerical values (scores) to potential customers (leads). Learn how to set up a lead scoring program.
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Case Study: North Greenville University
North Greenville University looked to build brand recognition and drive awareness and enrollment. See the results.