• Generative AI can only work from existing information it has access to, and platforms prominently display limitations and disclaimers to results
• Human oversight is imperative when applying AI
• Consider what proprietary information you may be sharing and use caution

Recent versions of generative AI are now pushing into areas once reserved only for human brains: Creativity.

While generative AI’s benefits are attractive–it’s fun to discover the results, and it can save time and resources, to name a few–when it comes to marketing and creative executions, brands should consider when and how to embrace AI as an extension of their team.