• Lean into audience-centric, answer-based content (vs. keyword chasing)
• Mandate schema and structured data for LLM readability
• Reverse-engineer attribution from revenue to solve for “zero-click” traffic

The rise of generative AI in search engines is changing what it means for brands to show up in search, where online these results are happening, and how users are interacting digitally. MIMA (the Minnesota Interactive Marketing Association) hosted a forward-looking panel that, by and large, had takeaways that harken back to the fundamentals of SEO best practices to position content to be discovered by Large Language Models. I write an article summary of this discussion.