• Review assets annually or when you release new offerings, including visuals, messaging and collateral
• Put yourself in your customers’ place: What do you want them to experience when interacting with your brand?
•  Identify a few areas to improve or create new branding, with the top priorities being widely used assets or those tied to revenue

Your brand identity — how you show up across all digital and physical spaces — influences how potential customers feel about working with you: Brand consistency alone can boost revenue nearly 25 percent. Inconsistent branding can leave customers feeling disconnected from the experience, or even confused. Stellar design outcomes alone aren’t enough; provide customers with full service so they come back and refer others to you.