• Buyer personas are semi-fictional biographies of customers and prospects based on a user segment
• These profiles are created with quantitative and qualitative information
• Using personas can help with a shorter sales cycle and increased revenue

A buyer persona is a general representation of different customer types. Unlike a user persona — a profile of the person who uses the product — the buyer persona focuses on the purchase decision maker.

Representative profiles of your audiences will enable sales and marketing teams to better understand who they are creating for and talking to, equipping them to guide people successfully through the marketing funnel.