Inferior performing commodity fertilizers and a host of look-a-alike competitors were stealing share from MicroEssentials premium fertilizer position. Fueled by a determination to regain category leadership, MicroEssentials challenged commodity blends with proof that MicroEssentials outperforms all others.

A deep content marketing program [was] designed to capture grower leads and nurture interested farmers through the purchase funnel with valuable content that deepens their understanding of MicroEssentials.

At Modern Climate, Valerie worked with the client through account management and content direction on the following new marketing projects:

• Brand strategy
• Visual direction
• Creative campaign
• Demand generation