Valerie was featured in the Future-Ready AI Group as a leader using AI, and was asked:

What’s one thing you’re doing with AI right now that others should try?

As a marketer, AI helps me better understand my clients’ audiences and customers, breaking down blind spots and biases. I will ask AI to consider specific micro and macro factors as they relate to their buyer journey, or concerns or considerations I may not be aware of. This helps me establish a more authentic, nurturing strategy that resonates.