• Retargeting targets users who have already interacted with your brand to push them toward conversion
• Lookalike targeting finds new audiences similar to your existing customers using first-party data
• Both strategies help improve performance by increasing engagement, conversions, and campaign efficiency

Retargeting focuses on users lower in the funnel who have shown intent, making it more conversion-driven. Lookalike targeting focuses on reaching new audiences at the top of the funnel, helping expand awareness and bring in new potential customers.

Using both strategies together allows marketers to balance short-term results with long-term growth, guiding users through the marketing funnel more effectively.