Toolkit
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Is Your Tech Stack Working for You?
Far too often, I’ve seen small and medium businesses tape together a chaotic mix of overlapping tech tools. Find out what you really need.
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Retargeting vs. Lookalike Targeting
Learn the difference between retargeting and lookalike targeting across the marketing funnel. Read more to see how combining both drives stronger conversions and growth.
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Broad vs. Lookalike Targeting: When You Should Use Each
Learn the difference between broad and lookalike targeting and how each impacts ad performance. Read more to see which works best for reach or conversions.
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Your Marketing Foundation for Small Business Growth
Learn how to simplify your marketing and focus on what drives results. Read more to see how clarity, connection, and consistency help you grow.
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Trending 2026: The Year of Vibes
Learn how generative AI is changing search for brands, and how smarter content, structure, and strategy can help you stay visible in a zero-click world.
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Boost Your Brand Identity
Your brand identity influences how potential customers feel about working with you. Learn how you can boost it.
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Search Strategy: Can Brands Survive in AI Search?
The rise of generative AI in search engines is changing what it means for brands to show up in search, where online these results are happening, and how users are interacting digitally. Learn what that means for brands.
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B2B Website Content Strategy Tactics for 2026
The fundamentals of websites, and why they exist, haven’t changed. See what’s working in B2B website content strategy in 2026.
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Optimize Your LinkedIn Profile in 45 Minutes
An updated, well-optimized LinkedIn profile can start grabbing attention quickly for the keywords you want to be found for. Set aside 45 minutes to improve your presence.
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Are You Due for a Marketing Competitor Audit?
A necessary step in your marketing plan is the competitor audit. Organizations who stay proactive will be prepared. Find out how.
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How to Pitch to the Media and Get Noticed
When pitching to the media, learn tips to get noticed from a former editor.
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Featured In: Too Many Tabs
Valerie was featured in Too Many Tabs, Cath Millman’s newsletter lifting up content marketers to know their worth.
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Featured In: Freelance Five
Valerie was featured in Freelance Five, Chris Bibey’s newsletter featuring 5 resources in 5 minutes.
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Case Study: MicroEssentials by Mosaic
With a bold marketing campaign, MicroEssentials premium fertilizer challenged the status quo in a niche market. See the outcomes.
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Buyer Persona: Importance and Types
A buyer persona is a general representation of different customer types, focusing on the purchase decision maker. Learn how to create buyer personas.
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Case Study: Rosecrance Behavioral Health
Rosecrance Behavioral Health wanted to reimagine how they connect with those seeking care. See the results.
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How to Increase Client Referrals
Make it easy for fans to advocate for you. Start by creating a memorable experience, capturing client kudos, and providing supporters tools to talk about you.
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Featured In: Future-Ready AI Group
Valerie was featured in the Future-Ready AI Group as a leader using AI. See her thoughts on how it can support stronger storytelling.